UTM Link Builder
Build campaign links with utm_source, utm_medium, utm_campaign, utm_term and utm_content so Google Analytics shows where your visitors came from.
Free · No upload · 100% on your device
How to use UTM Link Builder
- Choose the settings in the side panel.
- The result updates instantly. Select “Build” for a fresh one.
- Copy the result or download it.
Private by design. Everything you type, open or record is processed in this browser tab and is never uploaded to KittySuite.
About UTM Link Builder
Analytics treats “Instagram” and “instagram” as different sources, so lowercase is on by default. Use medium for the channel type (social, email, cpc) and campaign for the promotion name. Existing parameters in the link are kept.
Everything is calculated in this browser tab and nothing you enter is sent anywhere. It keeps working offline once the page has loaded.
UTM Link Builder: frequently asked questions
How do I add UTM tags to a link?
Enter the page address, source, medium and campaign, plus optional term, content and ID, then copy the link.
What should I put in source, medium and campaign?
Source is where the visitor comes from (instagram), medium is the channel type (social, email, cpc) and campaign is the promotion name.
Why are my values made lowercase?
Analytics treats “Instagram” and “instagram” as different sources, so lowercase is on by default.
Are existing parameters in my link kept?
Yes. They stay in the link and the UTM tags are added.